Quiet Quitting Is Not Just for Employees — Customers Are Doing It Too
You should be concerned if your company has not heard from a new end user or their purchasing department when you normally would expect to receive a call.
Read More »15% Can Win or Lose Your Customers
During a recent webinar, Tony Ulwick, founder and CEO of Strategyn, said, “Your product [or service] needs to be 15% more effective for customers to switch.”
Read More »How to Engage with Your Industrial Audience on Social Media
An industrial business’s thought leadership blogs, brand announcements, and whip-sharp quips mean nothing if they ultimately fail to connect with your prospective customers.
Read More »How to Go Viral with Meme Marketing — and Why It’s So Easy [Thoughts After Dark]
Today, memes are part of the tenor of everyday life, and industrial businesses can adapt their marketing to boost online engagement and win sales.
Read More »How to Keep Sales Up Even After the Holiday Rush
How can retailers and industrial businesses keep sales up after the holiday rush?
Read More »If Your Business Relies on Twitter, Here's What You Can Do Now
Forecasts predict that 32 million users will abandon Twitter within the next two years due to a change in leadership and new platform initiatives.
Read More »How to Successfully Market Your U.S. Business to Millennials, Gen Z
You won’t excite millennial or Gen Z consumers with a big brand name, an extensive product range, or a glamorous marketing campaign. Today’s younger shoppers are cynical, savvy, and much more inclined to shop local. Here’s how the “American-made” tag could help to win them over.
Read More »5 Ways to Market Your Industrial Business on a Super Bowl Commercial Scale
Super Bowl commercials are known for being some of the most critical ad campaigns for companies every year. How can your business use Super Bowl commercial tactics when marketing to an industrial audience?
Read More »Compressor Technology Leader Teams up with College Athletes to Promote Manufacturing Jobs
The student-athletes will will relate their own experiences to the principles for success in the manufacturing world.
Read More »Driven By E-Commerce and Changing Consumer Preferences, Private Label Sourcing Spikes 158%
Private label brands once were stigmatized as cheaper, low-quality alternatives, but today's marketplace is changing the game.
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